Adam started his career at the Bank of England as a financial markets economist. He later moved to the Monetary Policy section, where he was responsible for helping to compile and analyse the UK monetary aggregates.
In 1992, Adam moved to the investment bank Yamaichi International as an international bond strategist. After five years with Yamaichi, he joined Halifax Group Treasury where he was appointed Chief Economist in 1999, subsequently becoming Chief Economist/Head of Research of HBOS Treasury Services in October 2001. In 2009, following the Lloyds takeover of HBOS, Adam joined Lloyds Bank Commercial Banking business as Head of UK Macroeconomics.
Adam is a council member of the Society of Business Economists and Managing Editor of the economics journal, The Business Economist. His job involves extensive contact with the media. He has written articles for various national newspapers and regularly appears in the financial press and on television.